Because we are an internet only business. Unlike conventional stores, we do not need to pay high rent on prime real estate or have fancy displays and lighting. Nor do we employ staff to operate check outs and restock shelves, or pay for tv and radio ads advertising 50% off sales every month.

Instead, we try to keep our operating costs as low as possible to bring you low prices. We also have a great relationships with our suppliers and buy bulk to get great discounts.